Revenue in the First 4 Months
Units Sold in First Four Months
Slinger Bag (SLBG) is a new, publicly traded, sports brand focused on delivering innovative, game improvement technologies and equipment for the global tennis market. The brand launched Kickstarter & Indiegogo fundraising campaigns in May of 2018 to help bring their portable tennis ball launcher to life. After a few years of fundraising and product innovations, they were ready to bring their product to market.
Bringing a product to market requires months of strategy and research into the target market. Slinger Bag hit the market for the first time with their portable tennis ball launcher, so our understanding of the U.S. tennis player and general consumer sports goods market was imperative. The product was also set to launch in the U.K, which required a separate strategy.
Generating brand awareness, especially for a new brand, requires an essential mix of paid search and social campaigns and effectively designed landing page to optimize traffic for sales.
COVID-19 initially shut down manufacturing, and continued to add unforeseen manufacturing and shipping delays throughout 2020
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