Get a Proposal

AdVenture Media Brings Consumer Sports Good Product to Market, Leveraging Facebook Ecommerce to Increase Branded Traffic and BoF Searches

1.5

Revenue in the First 4 Months

2,394

Units Sold in First Four Months

$55

CPA

Overview

Slinger Bag (SLBG) is a new, publicly traded, sports brand focused on delivering innovative, game improvement technologies and equipment for the global tennis market. The brand launched Kickstarter & Indiegogo fundraising campaigns in May of 2018 to help bring their portable tennis ball launcher to life. After a few years of fundraising and product innovations, they were ready to bring their product to market.

Advertising Platforms Leveraged

  • Google Ads
  • YouTube Ads
  • Facebook Ads
  • Instagram Ads

Technology Leveraged

  • Webflow
  • Stripe ecommerce integration with Webflow
  • SEM Rush
  • Ask Wonder

Challenges

Bringing a product to market requires months of strategy and research into the target market. Slinger Bag hit the market for the first time with their portable tennis ball launcher, so our understanding of the U.S. tennis player and general consumer sports goods market was imperative. The product was also set to launch in the U.K, which required a separate strategy.

Generating brand awareness, especially for a new brand, requires an essential mix of paid search and social campaigns and effectively designed landing page to optimize traffic for sales.

COVID-19 initially shut down manufacturing, and continued to add unforeseen manufacturing and shipping delays throughout 2020

Strategies

Facebook and Instagram


We utilized the client's existing video content from the Bryan Brothers, 2012 Olympic gold-medal winners, and Nick Bolletierri, pro tennis coach, to create engaging instant experiences on Facebook and Instagram that fueled our prospecting and remarketing campaigns. Facebook ecommerce was of particular importance due to the relatively low volume of branded traffic and bottom-funnel searches.


Facebook and Instagram

We utilized the client's existing video content from the Bryan Brothers, 2012 Olympic gold-medal winners, and Nick Bolletierri, pro tennis coach, to create engaging instant experiences on Facebook and Instagram that fueled our prospecting and remarketing campaigns. Facebook ecommerce was of particular importance due to the relatively low volume of branded traffic and bottom-funnel searches.


YouTube

Our strategy included increasing brand awareness through YouTube and social prospecting campaigns. Sales were driven through bottom-funnel search campaigns and remarketing.


U.K. vs U.S. Launch

The strategy for launching Slinger Bag in the U.S and the U.K. required two separate, but similar strategies. The landing page design for the U.S. market was duplicated for the U.K. market, and a similar Facebook Ads and Google Ads strategy was implemented.


Results

  • 1.6M revenue in the first 4 months
  • 2,394 units sold in the first 4 months
  • $55 CPA
  • 12.6x ROAS
  • The future is very bright for Slinger Bag heading into Q4 2020 and beyond.

Have a Project in Mind? Let's Discuss

Get a Proposal

Request a Marketing Proposal

We'll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that's easier for you.

Your information is secure. We won't ever send you spam or sell your contact details. We hate BS like that as much as you do.

Vist Us

Headquarter

9123 Foster Lane
Falfurrias, TX 78355.

View On Map

General Inquiries

info@levelupdigital.com
‍(516) 218-3722

Apply to Work

hr@levelupdigital.com
‍(516) 362-2386

Privacy Policy